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FRENZY: 55 BIG MARKETING IDEAS TO ACQUIRE

CUSTOMERS AND SUPERCHARGE YOUR SALES



Produto disponível no mesmo dia no aplicativo Kobo, após a confirmação  do pagamento!

Sinopse

Need help with your Marketing? Want to jumpstart your Sales and User Acquisition? Look no further than Frenzy: 55 Big Marketing Ideas to Acquire Customers and Supercharge Your Sales. Frenzy provides insights into the marketing programs of some of the world's most successful companies, including eBay, TiVo, and Fujitsu. From Strategy, Branding, Online Marketing, Viral Marketing, Positioning, Promotions, and more, Frenzy covers it all in a straightforward manner that is clear and actionable. "Many real-world examples that will benefit any marketer." -Business Week "A fantastic book packed with genius ideas you can use immediately to improve your marketing...Thomasen knows marketing inside and out." -Silicon Valley Business Journal "Frenzy provides many great examples of successful programs from the top brands in the world." -Financial Times "Don't waste another minute! Get this book and learn techniques that will accelerate your business." -San Jose Mercury News Included are the following 55 big marketing ideas: Strategy Copy the Dallas Cowboys Cause a Riot Focus What is Marketing? Reductionist's Nugget Understand the Situation Limit Choices Outsource Everything Market Research 9. Understand Your Margins 10. The Value of a Customer 11. I Hate Surveys 12. I Love Surveys 13. ROI is Almost Meaningless 14. The Truth about Testing Brand Marketing 15. Tell Me a Story 16. Are Brands Important? 17. Swarm Them 18. Is There a Point? 19. How to Increase Mobile User Acquisition 2147% 20. Design Matters 21. How to Triple Traffic for No Extra Cost 22. Personas Place People with a Product 23. Acronyms 24. Learn from Vitamin Water Positioning 25. Find Your Position 26. Reward Yourself 27. Inside Out 28. How to Triple Sales at a Major Computer Company 29. The Revitalization of TiVo Promotions 30. Pay the Customer, Not the Media Company 31. Incentives Work 32. Keep Loyalty Programs Simple 33. Sweepstakes Work 34. Start Near the Finish Line Viral Marketing 35. The 3 Ms of Viral Marketing 36. The Real Psychology of Viral Marketing 37. Hack Your Growth Advertising 38. Give Me the Features 39. People Remember Images 40. Dramatic Visuals 41. Stopping Power Online Marketing 42. The Best SEO Idea Ever 43. The Key to Retargeting 44. Alternative Keywords for Search 45. The Great SEM Lab 46. How Not to do Content Marketing 47. How to do Content Marketing 48. What's Important in Affiliate Marketing 49. The 20% Rule of Social Media Marketing 50. Does Email Matter? 51. Don't Stress Over CPM, CPC, and CPA At the Workplace 52. Leverage the Knowledge of Others 53. Involve Everyone in Marketing 54. The Best Question You Can Ever Ask 55. How to Run an Effective Meeting

Detalhes do Produto

    • Ano de Edição: 2013
    • Ano:  2015
    • País de Produção: Canada
    • Código de Barras:  2020102196614
    • ISBN:  9780972016391

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