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GUERRILLA MARKETING, 4TH EDITION



Produto disponível em até 15min no aplicativo Kobo, após a confirmação  do pagamento!

Sinopse

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

Detalhes do Produto

    • Ano de Edição: 2007
    • Ano:  2007
    • País de Produção: Canada
    • Código de Barras:  2001121239841
    • ISBN:  9780547347660

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