Aguarde...

INTERACTION OF DESIGN AND BRAND. A LITERATURE

REVIEW AND ANALYSIS


    de: R$ 63,34

    por: 

    R$ 60,19preço +cultura

    em até 2x de R$ 30,10 sem juros no cartão, ver mais opções

    Produto disponível em até 15min no aplicativo Kobo, após a confirmação  do pagamento!

    Sinopse

    Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Mannheim, course: Marketing Research Seminar, language: English, abstract: This seminar paper introduces definitions for design and brand on which to base this research. Next, the brand personality concept and important Gestalt principles will be outlined to serve as a theoretic foundation for the literature overview. This main chapter is divided into two sub points: the first dealing with the interaction of design and brand, examining separately the interaction of brand with corporate, packaging and product design respectively; and the second treating the influence of these interactions on product evaluation and purchase intention. In the conclusion central results of the paper will be discussed and implications for further research and practitioners will be depicted.

    Detalhes do Produto

      • Edição:  1
      • Ano de Edição: 2015
      • Ano:  2016
      • País de Produção: United States
      • Código de Barras:  2001027047427
      • ISBN:  9783656875598

    Avaliação dos Consumidores

    ROLAR PARA O TOPO