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THE HEART OF MARKETING

LOVE YOUR CUSTOMERS AND THEY WILL LOVE YOU BACK



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Sinopse

This book is about marketing. But more important, this is a book about you, the soft sell marketer--your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it's about putting your heart into marketing. This book: Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships; presents the principle that Selling Is Spiritual Service, healing the split soft sell marketers often feel between spirituality and sales; sheds light on the internal aspects of marketing beginning with integrity and ending with a balance between commerce and conscience; and will open and inspire your soft sell imagination, setting the foundation for you to understand and profit from the practice of soft sell marketing.

Detalhes do Produto

    • Ano de Edição: 2009
    • Ano:  2009
    • País de Produção: United States
    • Código de Barras:  2001120858470
    • ISBN:  9781600377860

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