Aguarde...
 

MUSEUM MARKETING AND STRATEGY


R$ 124,50

em até 4x de R$ 31,13 sem juros no cartão, ver mais opções

Produto disponível em até 15min no aplicativo Kobo, após a confirmação  do pagamento!

Sinopse

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum

Detalhes do Produto

    • Edição:  2
    • Ano de Edição: 2016
    • Ano:  2016
    • País de Produção: United States
    • Código de Barras:  2001053382486
    • ISBN:  9781119363743

Avaliação dos Consumidores

ROLAR PARA O TOPO