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DESIGN TO COMPETE



Produto disponível em até 15min no aplicativo Kobo, após a confirmação  do pagamento!

Sinopse

This is the eBook version of the printed book. This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (9780137023486) by Deepa Prahalad and Ravi Sawhney. Available in print and digital formats.   The #1 secret to building powerful emotional connections into your products, services, and brand experiences.   Today, firms in all industries find themselves competing on design. The concept of design has broadened beyond the purely aesthetic and now includes every aspect of the consumer’s brand interaction and experience. Companies that succeed know how to carefully integrate corporate strategy with design to forge deep, emotional connections–the magic that can transform a product from a utilitarian object into a rewarding and empowering experience.

Detalhes do Produto

    • Edição:  1
    • Ano de Edição: 2010
    • Ano:  2015
    • País de Produção: United States
    • Código de Barras:  2000172154134
    • ISBN:  9780132480666

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