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HARVESTING INTANGIBLE ASSETS


    de: R$ 47,30

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    R$ 36,49preço +cultura


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    Sinopse

    Whether you call it ôharvesting intangible assetsö or ôintellectual property management,ö organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the worldÆs leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.

    Detalhes do Produto

      • Ano de Edição: 2011
      • Ano:  2011
      • País de Produção: Canada
      • Código de Barras:  2000304901032
      • ISBN:  9780814417003

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