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This book is designed to assist small business owners, operators and decision makers with the ability to make effective small business decisions and effectively identify and resolve small business problems. It promotes the understanding that business is not a specific area but consists of various components such as process, strategy, economics, finance, ethics and psychology; and demonstrates the necessity of the understanding and applications of these components for successful business outcomes. The book considers that the reader may already be strapped for time, money and resources. The solutions and concepts are easy, economical and efficient. The content contrasts traditional approach, failure and small business owner philosophy against contemporary approaches and philosophy essential to a business operation facing the challenges of today's small business market in a simple and concise format.