Aguarde...
 

WHY IS THE AUTOMOTIVE PRODUCER BMW AG SO

SUCCESSFUL? A CASESTUDY


    de: R$ 40,58

    por: 

    R$ 38,59preço +cultura


    Produto disponível no mesmo dia no aplicativo Kobo, após a confirmação  do pagamento!

    Sinopse

    Document from the year 2005 in the subject Business economics - Operations Research, grade: 72% = 1st, University of Nottingham (INP Grenoble, University of Nottingham), course: Casestudy, 10 entries in the bibliography, language: English, abstract: This project deals with the fact that automotive and motorcycle producer BMW is improving its position in an industry that finds itself in a recession. The question that is intended to answer is 'Why is the BMW AG so successful?' A short description of the Group and activities will be given including a short overview over its history and its current position. The strength of BMW will be identified involving its products, brand characteristics and its overall management. The arguments will be supported by literature, a small primary research using questionnaires with BMW consumers and an interview with a BMW employee. To conclude a short summary will be given and the most important factors for BMW's current success will be identified and weighted.

    Detalhes do Produto

      • Edição:  1
      • Ano de Edição: 2007
      • Ano:  2016
      • País de Produção: United States
      • Código de Barras:  2000960006157
      • ISBN:  9783638830805

    Avaliação dos Consumidores

    ROLAR PARA O TOPO