Aguarde...
 

PROFITABLE CUSTOMER ENGAGEMENT

CONCEPT, METRICS AND STRATEGIES


de: R$ 139,42

por: 

R$ 125,49preço +cultura

em até 4x de R$ 31,37 sem juros no cartão, ver mais opções

Produto disponível no mesmo dia no aplicativo Kobo, após a confirmação  do pagamento!

Sinopse

The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book offers firms with definitions of the metrics within the CEV framework, and the ways to measure and maximize these metrics that can help in engaging customers profitably. The interrelationships between these metrics, i.e., how each metric impacts the other, are also explained in detail with real-life examples.

Detalhes do Produto

    • Edição:  1
    • Ano de Edição: 2013
    • Ano:  2013
    • País de Produção: Canada
    • Código de Barras:  2001037156201
    • ISBN:  9788132118312

Avaliação dos Consumidores

ROLAR PARA O TOPO