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Dare To Be Your Own Boss empowers people to be their own boss by tapping into their vocational passion, exploring opportunities and creating a venture that resonates and is a good fit. The book was written to serve people who desire to be their own boss--and others who are looking for a career change. It is an invaluable resource for starting a business or making career choices. Starting a business is a five-step process: Step one involves tapping into what ignites one's enthusiasm using 14 keys to discover one’s vocational passion. Passion increases the potential for success and can emotionally support a person through all kinds of hurdles. Step two is about identifying the type of people one feels impassioned to serve, looking at areas where there is a demand and then creating a niche. Step three is matchmaking. This involves combining enthusiasm and opportunities to identify ideas that resonate and are a good fit. Step four helps readers navigate the market research process to learn the potential viability of their chosen ventures. It involves looking at trends and kinds of businesses that could do well, even in weak economies, for well-managed enterprises. Step five is about moving forward and taking 50 action steps to make it happen. Being your own boss can be empowering, stimulating and overwhelming at the same time. Yet people have an opportunity to use their values, strengths and passion to make a difference in their unique way and to be of service to others. Readers can… Use 14-keys to tap ideas that ignite their enthusiasm and passion. Explore over 600-business opportunities. Learn specific methods to discover thousands of potential niches. Identify ways to serve the needs and desires of over 7-billion individuals worldwide. Discover current and future trends to start and grow a venture. Apply 16-methods of market research to determine the viability of ideas. Peruse over 300-resources to develop and launch an enterprise. Take 50-action steps to start a business and make it happen. Readers are encouraged to follow their hearts and pursue their dreams! “Sullivan applies a refreshing amount of altruism to her choice of categories that should give would-be entrepreneurs a sense of purpose as they consider what direction to take. Clearly and cogently written, a thought-provoking book that provides useful guidance to entrepreneurial risk takers as well as a treasure trove of potential business ideas.” —Kirkus Reviews “Dare To Be Your Own Boss … “is as thoroughly 'user friendly' as it is informed and informative. Very highly recommended for community and academic library Small Business Entrepreneur instructional reference collections…” —Midwest Book Reviews “Sullivan … seeks to increase the odds of success in this in-depth informative guide. … While Sullivan doesn’t claim to have a roadmap to success, she does arm readers with knowledge that will be handy in getting there. “—BookLife by Publishers Weekly About the Author: Maya Sullivan has an MBA and her career has included being an accounting and operations manager, financial analyst, stockbroker and entrepreneur. She has given seminars and talks on a variety of topics including vocational passion, business startups and financial literacy.