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How you could be a person who others help you is what I wrote in this book.You try hard everyday, but your work doesn’t go well. Your sales figures are stagnant. Relationships with those around you are strained. You’re wondering whether you should change jobs. You’d like to launch collaborations with other companies or other new projects, but things just don’t go as planned. Perhaps you’re struggling with anxieties such as these.After working at The Industrial Bank of Japan (IBJ), the leading investment bank at that time, for 13 years, these were the sort of worries that I had to face up to when, 35-years-old and hopelessly out-of-touch with information technology, I arrived at NTT DoCoMo, the leading mobile operator in Japan.But mastering one certain skill enabled me to realize the massive project of launching the Osaifu-Keitai (“mobile wallet”) credit service, which was hitherto unchartered territory. Moreover, during the four years of the venture investment over 10 companies were able to gain a listing on the Tokyo Stock Exchange, and the company earn profits of over 10 billion yen.Now I’m Professor at BBT University teaching Corporate Strategy, Platform Strategy and also most of my six books were ranked in No1 in Amazon Japan bestselling ranking as bestsellers. The method that enables these formidable achievements and the subject of this case is what I call “Platform way of thinking and business alliance skills.”About AuthorCarl Atsushi HIRANO is well-known as bestselling author in Japan and currently President and CEO of NetStrategy, Inc., Professor at Business Breakthrough University hosted by Kenichi Ohmae, guest speaker at the Harvard Business School, visiting professor of Okinawa Graduate School, world famous as the mastermind of the Osaifu-Keitai mobile wallet credit system.Born in the United States, he has a B.A. in economics from the University of Tokyo. Joined the Industrial Bank of Japan (IBJ now merged to Mizuho Financial Group) in 1987, where he was a manager in the International and Investment Banking divisions. He moved to NTTDoCoMo in 1999. There, as head of i-mode strategic alliances, he was a core member of the core project for long-term growth and, embarked on the project to develop and popularize the Mobile Wallet. In 2006, he moved it forward with alliances involving credit card companies. In 2006, he joined Market Platform Dynamics as Senior Advisor. In 2007, he founded NetStrategy, Inc., a company providing support for strategic planning, with Dr. Andrei Hagiu , Associate Professor of Harvard Business School, who is well-known for his multi-sided platform theory or MSP.NetStrategy, Inc.

Detalhes do Produto

    • Ano de Edição: 2011
    • Ano:  2016
    • País de Produção: Canada
    • Código de Barras:  2001028021174
    • ISBN:  9781465843531

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