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SUPER MARIO

HOW NINTENDO CONQUERED AMERICA



Produto disponível em até 15min no aplicativo Kobo, após a confirmação  do pagamento!

Sinopse

The story of Nintendo's rise and the beloved icon who made it possible. Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape. The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about: *Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable. *Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. *The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.

Detalhes do Produto

    • Formato:  ePub
    • Subtítulo:  HOW NINTENDO CONQUERED AMERICA
    • Origem:  IMPORTADO
    • Editora: KOBO EDITIONS
    • Assunto: Administração
    • Idioma: INGLÊS
    • Ano de Edição: 2011
    • Ano:  2011
    • País de Produção: Canada
    • Código de Barras:  2001121252246
    • ISBN:  9781101517635

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