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Learn the 7 Secrets to Running a Successful Business!There seems to be almost as many management techniques as there are managers, and what works for one company may not work for another. To make matters more difficult, many books on improving management are written like sleeping pills on a page.With this engaging and inspiring book, Craig Cochran rewrites the entire management improvement genre. The 7 Lessons reads like a novel, but its advice, observations, and analysis are built on a rock-solid foundation that will help any manager to improve.The 7 Lessons tells the story of a fictitious Georgia manufacturer facing bankruptcy, and its demoralized and frustrated owner J.T. Ryan. As a last attempt at breathing life back into his company, Ryan begrudgingly hires an unorthodox consultant with some very big ideas about how to fix things. He explains his method through the eyes of the companys folksy managers and employees, and the results are both funny and inspiring.Cochran shows you how the company learned the 7 lessons through interviews with managers, employees, and customers. Youre guaranteed to see some examples that hit close to home!Chapters Include:Neglecting strategyIgnoring your true costsManaging in silosTreating customer complaints as insignificantIneffective problem solvingHiring the wrong peopleNot thanking your employeesPart novel, part textbook, part humor column, The 7 Lessons has something for everyoneand your business will improve too!