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Thousands of entrepreneurs are today personally richer than they ever dreamed they would be - as a direct result of this mans simple yet astronomically powerful understanding of what makes a business grow, and how to gain almost ruthless (yet ethical) competitive advantage.Millions upon millions of pounds and dollars have been added to the sales charts, bank accounts and cash resources of businesses by following his advice.Captured in book is the core philosophy, strategy and methodology Mr. Gorman has devoted more than twenty-three years discovering, fine tuning and making functional in his own businesses and those of his high-paying private clients. This is the methodology that makes millionaires and multi-millionaires out of business owners.