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THE PULL OF CUSTOMERS PUSH OF PROCESSES



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Sinopse

From the time the first business opened its doors centuries ago, people have been trying to define the essence of a company. Some have claimed that a business is its bottom line. Others have argued that a company is its customers, or its marketing power, or its products, or its people. Today, what best defines a business, writes New York Times bestseller author Jim Champy, is its processes - all the things a company does to create and sell its goods and services. Heres how to make the most of yours.

Detalhes do Produto

    • Ano de Edição: 2011
    • Ano:  2011
    • País de Produção: Canada
    • Código de Barras:  2000170928515
    • ISBN:  9781612300405

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