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In The YES culture, the Mikael Kamber leads us on an exploration of the human behaviour mechanisms that he has shown can both ignite or dampen positive energy. Positives, such as incentives, achieve better results than negatives, such as penalties. In other words, “Carrots work better than sticks.” Offering advice grounded in studies of behavioural economics, the author teaches us how to evolve from being driven by “the burning platform”, into being engaged and motivated by our own “burning aspirations”. Using interviews and examples from successful companies and organizations, the author shares his own research and gives us insight into where joy comes from. He answers the question of how we can foster the YES culture in our own workplaces to optimise our performance and do our very best work. This book is full of practical and easily implementable tools, and will inspire you with concrete strategies for how to create positive energy and get it to spread. Happiness and enthusiasm are a goldmine of potential for both your colleagues and your personal life. Understanding what gives rise to happiness and enthusiasm unlocks an important first step that will help you develop your leadership skills to support a communicative, focused, and trustful workplace.