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Too many creative professionals focus too much on their artistic abilities and too little on their business interests. In When Talent Isn't Enough, self-employed copywriter and journalist Kristen Fischer offers powerful strategies and practical stories from some of today's most prominent creative leaders to help you thrive while self-employed.
The result: an easy-to-read guide that covers all aspects of launching and managing a successful business for any creative entrepreneur or solo practitioner.
When Talent Isn't Enough offers extensive, practical, and easy-to-apply business advice for writers, designers, and other self-employed creatives who want to:
Select a viable business model
Market themselves alongside seasoned pros, in-house talent, and established agencies
Understand the legalities of doing business
Overcome challenging situations with clients
Embrace self-promotion as a solo professional
Cultivate lasting client partnerships
Improve their innate abilities and expand on their skill sets
Run a profitable, fulfilling business
When Talent Isn't Enough provides the foundation that any writer, designer, illustrator, or Web developer needs to create lasting success as an entrepreneur.