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This book will inspire you to be an active inventor/innovator. Unlock your ideas and turn them into profitable reality. It shows you how to go through the stages from concept to sales. It tells you how to limit the downside risk and offers you a variety of options to your same objective - success. Easy to understand This book was written as a response to many requests made to me over my years associated with inventions, devising trade marks, creating brands and utilising intellectual property from a sales and marketing perspective. The calls came from clients, readers of my articles, listeners to my radio contributions and especially the many attendees at my seminars. Entertaining and accessible All these groups told me repeatedly that they wanted a more detailed record of what I had said or written. Time and again, people came to me saying that my approach was entertaining, easy to understand, and my delivery made the subject matter accessible to everyone.