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LOGO THEORY

HOW BRANDING DESIGN REALLY WORKS


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    Sinopse

    Ivan Chermayeff said of Logo Theory: "at last somebody actually understands what identity design is all about and how it is accomplished." • Learn why certain corporate identities have been used for decades, some for more than half a century, and still look contemporary, while others look dated and tired in only a few years. • There principles of identity design that don’t change, principles that transcend fad and fashion. • Discover the four different kinds of corporate identity concepts and how that can help you generate more and better identity concepts • Learn visual techniques that can turn a common concept into an uncommon, even remarkable identity. • Avoid the Seven Deadly Sins of Logo Design. • Learn all these things without years of fruitless trial and error. With clear, real world examples, all of this is provided in Logo Theory: How Branding Design Really Works. You’ll see with your own eyes concepts and principles not found in any other book on branding design. And they work.

    Detalhes do Produto

      • Edição:  1
      • Ano de Edição: 2016
      • Ano:  2016
      • País de Produção: Canada
      • Código de Barras:  2001121013618
      • ISBN:  9780973933307

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