Be Who You Are will appeal to the 50 many million people in the self-help market, along with college students, teenagers, and parents.
Be Who You Are speaks just as loudly to parents still wanting to make the most of themselves, and adults displaced by a bad economy. The recession has given people forced out of long held jobs a chance for an encore career… to resurrect buried passions forever gnawing at the sides of their lives.
More than just an inspirational book, Be Who You Are includes online and offline teaching tools that help the reader find the what, why, and how of their dreams. Worksheets, personal assessments, and strategies called “youtools” are included in the back matter of the book as well as online.
Boomers, AARP, adults 30+ will be targeted for speaking engagements and seminars on developing their second act.
Books include a place for consumers to fill in their own personalized message to their child or loved one, via the back matter of the book and/or online. The pages may contain headings to get the process started such as… “You never knew this about me” or I’m so proud of you because”, making the book a good gift market product.
Song download & music video of “Be Who You Are,” along with additional songs on which the book is based, offered free via access codes to the website.
Certain pages include a “Listen” URL icon that also points the reader to the website to provide web chats & extended explanations on select topics.