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This book was specifically written for those interested in the Complementary and Alternative Medical Community and desire a better understanding of how the holistic health industry in America functions as a business entity. The Holistic Business Handbook was designed for the reader’s convenience. With due diligence this text was reduced to a simplified summary of the demographics of customers, holistic business theories, common ethnocentric misconceptions, and the rising list of competitors entering into the Complementary and Alternative Medical (CAM) industry. The handbook will discuss some of the present day statistics, published by the National Center for Complementary and Integrative Health (NCCIH, formerly the National Center for Complementary and Alternative Medicine [NCCAM]), laws and guidelines from the Food and Drug Administration (FDA), and definitive terms from the White House Commission on Complementary and Alternative Medicine Policy.