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Legendary NFL coach Vince Lombardis public image is one of almost superhuman dimensions. His many victories with the Green Bay Packers, culminating with three consecutive Super Bowl victories, and five in seven years, were just the cherry on the sundae. During his life, he had morphed from a winning football coach to something far more significant. In the turmoil and upheaval of the 1960s, Lombardi was seen as the personification of old-fashioned values. Totally improbably, President Richard Nixon seriously considered offering Lombardi the vice- presidency in his 1972 run for re-election only to discover that the coach was actually a Democrat. Lombardi, the authors write, was one of a kind, matched perfectly to the game he loved, the men he led and the time he lived in. In years to come, there will be other winning football coaches, but for decades after his death, and even today, the word coach conjures up Vince Lombardi. Heres his remarkable story, briefly told.