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A classic model of election is the 1980 Presidential Election in the United States.
It all began in the Republican Party. Out of several presidential hopefuls, Ronald Reagan emerged as the presidential candidate of the Republican Party.
Ronald Reagan had to defeat Jimmy Carter, the incumbent President and presidential candidate of the Democratic Party.
With their strategists and pollsters, the presidential candidates began the electoral campaign in earnest.
They traversed the length and breadth of the United States, campaigning for votes and making promises to the electorate.
They had a debate which elicited some intellectual and emotional transactions from them. The debate ended with this peroration:
‘Next Tuesday, all of you will go to the polls, will stand there in the polling places and make a decision.
I think when you make that decision, it might be well if you would ask yourself, are you better off than you were four years ago?
Is it easier for you to go and buy things in the stores than it was four years ago?
Is there more or less unemployment in the country than there was four years ago?
Is America as respected throughout the world as it was?
Do you feel that our security is as safe, that we’re as strong as we were four years ago?
And if you answer all these questions ‘yes’, why then, I think your choice is very obvious as to whom you will vote for.
If you don’t agree, if you don’t think that this course that we've been on for the last four years is what you would like to see us follow for the next year, then I could suggest another course that you have.
This country doesn't have to be in the shape that it is in. I would be the one to take the government off the backs of the great people of this country, and turn you loose again to do those things that I know you can do so well because you did them and made this country great.’