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Most people today are poor, and unemployment continues to run rampant. Can capitalism truly lift us up? Author John Bosco Nkumunue, an economist, believes it canas long as the world gets behind a new form and concept of capitalism. Nkumunue is on a mission to fight poverty, redistribute wealth, and create better living conditions for vast numbers of people. In this study, he outlines how this new form of capitalism would affect the rich, the middle-class, and the poor. He explores critical issues, such as the key role that demand plays in the economy; the unforeseen ways in which liquidity affects us; ways in which businesses can bolster markets through investment; and ways for consumers can wield power in the marketplace. A progressive form of capitalism could alleviate the worlds suffering and narrow the wealth gap by stimulating investment and therefore job growth. It has the potential to change the economic classes of the world, decrease poverty, and end the global economic crisis.