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Propaganda is a piece of information, especially biased or misleading, used to promote a political cause or point of view. Propaganda is the dissemination of information, facts, arguments, rumours, half-truths or lies to influence the views of persons or groups. It is in this lucid manner that this book will teach you propaganda. It clearly explains the techniques of propaganda. They include name calling, glittering generality, loyalty transfer, plain folks, card stacking and bandwagon. It analyzes the principles of propaganda. They include suggestibility, selection, downright lying, repetition, assertion, and pin-pointing the enemy. It contains concrete instances of how propaganda was employed in the United States, Germany and Nigeria. Finally, it outlines the nuances of propaganda: ‘The most important propaganda technique will yield no success unless one fundamental principle is constantly remembered and applied with the closest attention. It must confine itself to a few points and everlastingly repeat them. Here, as with so many other things in the world, persistence is the first and most important condition for success.’

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