Public opinion is the aggregate of the views men hold regarding matters that affect or interest the State.
Some scholars perceive public opinion as unanimity, but it does not actually mean unanimity because it is often always difficult to have unanimity on fundamental issues.
‘In order that an opinion may be popular, a majority is not enough and unanimity is not required, but the opinion must be such that while the minority may not share it, they feel bound by conviction, not by fear, to accept it; and if democracy is complete, the submission of the minority must be given ungrudgingly.’
It is in this lucid manner that this book will teach you public opinion.
It clearly explains the features of public opinion in modern States.
It analyzes the functions of public opinion in modern States.
It appraises the factors that lead to the formation of an opinion. They include ideology, political party, mass media, pressure group, values, and ministry of information.
It evaluates how public opinion can be measured through the newspapers, magazines, radios, televisions, opinion polls, elections, referendums and plebiscites.
It lays emphasis on the media of expressing an opinion like the mass media and social media. It throws light on the merits and demerits of these media.
And it explores the factors that are considered by an opinion leader when he chooses the media of expressing his opinion.