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Recognised and respected throughout the advertising industry for blowing the whistle on fraud at a publicly quoted advertising agency of which he was managing director, Hugh Salmon’s career was further affected by complications of a broken back caused by a rugby injury. He witnessed the suffering that disabled people are forced to endure and realised that the understanding of human behav-iour and the creative talent in advertising agencies could be applied to improving society as a whole – particularly the poor, the underprivileged and the disabled. After standing as an independent MP in the 2010 general election, Hugh’s challenging observations on life and human behaviour featured in his blog ‘A Different Hat’ on the marketing website Brand Republic and Huffington Post. Ideas for Britain, previously published as an ebook, is a compilation of some of these blog posts from 2009-2015. From Theresa May’s ignorance of the most basic law of advertising to a call for the role of government to be redefined in a changing world; from the simple belief that every child has a talent at something to innovative proposals for the education system; from the realities of living as a disabled person to a radical new future for the NHS (including a call to separate care from cure and the launch of a new National Care Service); from the failure of immigration policy to the underlying tensions of an increasingly divided society (since evidenced by the 2016 EU referendum), Ideas for Britain takes an adman’s innate understanding of human behaviour and challenges the political classes to seek more creative solutions to the core issues facing Britain today.