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A short introduction to the major concepts and approaches used in the social sciences, especially in sociology, anthropology, and leisure, recreation, and tourism.  It's an ideal supplement to a more detailed text on research methods, as a guide to help choose which research methods to use in a study, and an explanation of different options for company owners and managers of organizations who might want to do research or hire a research company to conduct a study for them.The chapters cover these topics:    - What is research and how it differs from program evaluation    - Choosing a research topic    - The contribution of different disciplines to the social sciences    - Different research approaches in social science research    - Using observation in social research    - Using qualitative and quantitative research methods    - The main characteristics, advantages, and disadvantages of different sampling methods    - The main techniques for analyzing surveys and their advantages, and disadvantages    - The major statistical concepts    - The major data analysis techniques    - The easiest method for social research  

Detalhes do Produto

    • Ano de Edição: 2015
    • Ano:  2015
    • País de Produção: Canada
    • Código de Barras:  2000949722832
    • ISBN:  9781516350377

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