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A short introduction to the major concepts and approaches used in the social sciences, especially in sociology, anthropology, and leisure, recreation, and tourism. It's an ideal supplement to a more detailed text on research methods, as a guide to help choose which research methods to use in a study, and an explanation of different options for company owners and managers of organizations who might want to do research or hire a research company to conduct a study for them.The chapters cover these topics: - What is research and how it differs from program evaluation - Choosing a research topic - The contribution of different disciplines to the social sciences - Different research approaches in social science research - Using observation in social research - Using qualitative and quantitative research methods - The main characteristics, advantages, and disadvantages of different sampling methods - The main techniques for analyzing surveys and their advantages, and disadvantages - The major statistical concepts - The major data analysis techniques - The easiest method for social research