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Learn how to promote your book with public speaking, media appearances, bookstore signings and interviews. Use compelling and persuasive reviews to generate sales. Cerate published articles that will deliver readers to your landing page. Generate interest and manage your fan base with blogs, social networking and e-mail marketing.Use newspaper and magazine articles to generate interest, along with e-mail and fax blasts. Take advantage of important book fairs, conferences and conventions. Generate a Facebook fan page and use targeted Facebook ads. Connect with readers via LinkedIn and discuss your book in the many varied LinkedIn groups and discussion threads.Learn how to create a winning web site landing page, with successful tags and key words. Select a web site landing page that offers excellent analytics. Connect it to the world with links to global retailers and instant connection to your video trailer.Create an impressive synopsis web site that will generate interest. Use click-through technology for Internet retailers and brick & mortar bookstores.This book has everything youll need to generate interest with effective marketing techniques. Create and manage your fan base and deliver continual sales increases. Promote your author platform with viral marketing.