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The ultimate marketing reference guide Have you ever done engine searches on marketing related topics and ended up with thousands of page results and then didn’t know where to start or which marketing expressions were relevant?This book is an easy to read and handy reference guide for beginners, entrepreneurs, and anyone interested in marketing. It contains explanations of more than 200 marketing terms in a simple manner with quick examples in a small business or entrepreneurial context. A marketing term is a word or phrase used in the marketing branch of study.This book cuts through all the marketing clutter and jargon and concentrates only on those marketing terms that are most relevant in today's changing world and existing technologies. After reading this book, you will have an overview of the main marketing terms even if you have no prior marketing knowledge. It is a self-study book with plenty of additional pointers to resources for more reading and templates to download. Consider this a marketing term crash course for those who want to know more about marketing or an easy to follow manual for those who have an interest in the topic.  Those who purchased this book will also have access to future updates to include new concepts  as they become more mainstream.The book is divided into five chapters:traditional marketing;non-traditional marketing;Internet/online/digital marketing;social media; andmobile marketing

Detalhes do Produto

    • Ano de Edição: 2017
    • Ano:  2017
    • País de Produção: Canada
    • Código de Barras:  2001111744157
    • ISBN:  9781386745365

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