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This eBook is a hard-hitting guide that gives you
the information you need to make the adjustments
to your site right away to help improve your search
rankings and benefit from the increase in organic
search traffic. Search Engine Optimization or SEO
is simply the act of manipulating the pages of your
website to be easily accessible by search engine
spiders so they can be easily spidered and indexed. A spider is a robot that
search engines use to check millions of web pages very quickly and sort
them by relevance. A page is indexed when it is spidered and deemed
appropriate content to be placed in the search engines results for people to
The art and science of understanding how search
engines identify pages that are relevant to a query
made by a visitor and designing marketing strategies
based on this is called search engine optimization.
Search engines offer the most cost effective
mechanism to acquire “real” and “live” business
leads. It is found that in most cases, search engine
optimization delivers a better ROI than other forms such as online
advertisements, e-mail marketing and newsletters, affiliate and pay per click
advertising, and digital campaigns and promotions.