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MARKETING & COMPETITION



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Sinopse

What is marketing? According to McCarthy, it is about 4P. This book proves that only 3P’s are effective. The first P is price, but most scholars recommend only price reduction. This paper proves that sometimes price increase is the right move. The second P is place. This book is the only one to make use of this variable for more profit. The third P is product. This book proves that when you can introduce new product, that is the best P. This book objects government protected monopoly, but teaches you how to conquer the whole market without relying on government aid.

Detalhes do Produto

    • Ano de Edição: 2017
    • Ano:  2017
    • País de Produção: Canada
    • Código de Barras:  2001121643327
    • ISBN:  1230002005782

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