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Intellectual property trials are not typically known for courtroom drama or excitement but, in Go For It, Ray Niro provides a first-hand account of electrifying moments in the cross-examination of witnesses whose testimony could make or break the case. Then, on to closing argument: the case is already won. Or is it? This book gives examples of how to draw on emotion to achieve multi-million dollar verdicts not once, but nearly every time. What is the common trend in these cases involving inventors of everything every thing from DeWalt power tools to Internet auctions to secret formulas for precooked Italian sausage? Take a ride through each case, their defining moments and the formula for successful advocacy with actual trial testimony from eighteen different cases spanning two decades. Ray Niro is quite the story-teller, drawing on his childhood and family experiences to bond with jurors in the most complex kinds of cases.