New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to-business (B2B) and business-to-consumer (B2C) companies. Serving as a comprehensive introduction to entering the market, this book, in short, is able to take business planners and developers working in both large and small companies through the processes they must address in order to establish a successful business in India at a time when there is a first-mover advantage.
Understanding Indians and Indian Business
The Domestic Market
Which Products, Services and Sectors — and Why
Barriers to Entry and How to Overcome Them
Creating the Business Case and the Business Plan
How to Enter the Market: Partnership, Distributorship, Joint Venture, DBOT, or Do It Yourself
Sales and Marketing in India
Staffing in India and Global Talent Management
Next Steps: Turning These Insights into Real Business Advantage
Readership: Business professionals: CEOs, CFOs, COOs, CMOs; business development managers; business students; business journalists; business analysts; management consultants.
Based on the author's own experience of developing businesses, providing consultancy and practical implementation services in India to large and small companies
Details the hidden costs and benefits of setting up a business in India, and how to avoid the many traps for the uninitiated
Written in a straightforward and accessible style, utilizing first-hand experience and drawing upon anecdotal information on how to deal with the surprisingly different range of cultures in India
Provides a full understanding of the whole process of setting up a successful business in India