Aguarde...
 

TURKISH MULTINATIONALS

MARKET ENTRY AND POST-ACQUISITION STRATEGY


de: R$ 452,73

por: 

R$ 407,49preço +cultura

em até 10x de R$ 40,75 sem juros no cartão, ver mais opções

Produto disponível no mesmo dia no aplicativo Kobo, após a confirmação  do pagamento!

Sinopse

This book explores the internationalization of Turkish multinationals by examining a set of firms from various industries and providing eleven detailed case studies. The authors aim to discover the reasons behind the drive for internationalization within the firms, and how their internationalization processes work. By focusing on a medium-sized emerging country, which is strategically located at the intersection of European, Asian and African markets, Turkish Multinationals provide a significant contribution to research on multinational firms in emerging countries. Topics discussed include: strategic motives for and drivers of internationalization at multiple levels (firm, industry and institutional); the location, ownership and entry modes of multinational firms; and their market entry and post-acquisition strategies, which are critical to the evolution of the internationalization process. This innovative book will offer an alternative perspective to current debate on emerging markets, and will be of great interest to both academics of global strategy and international business, and policy-makers.

Detalhes do Produto

    • Coleção:  Palgrave Studies of Internationalization in Emergi
    • Ano de Edição: 2017
    • Ano:  2017
    • País de Produção: Canada
    • Código de Barras:  2001113991276
    • ISBN:  9783319572949

Avaliação dos Consumidores

ROLAR PARA O TOPO