Produto disponível no mesmo dia no aplicativo Kobo, após a confirmação  do pagamento!
Você pode ler este livro digital em vários dispositivos:
IOs - Clique para baixar o app gratuitoAndroid - Clique para baixar o app gratuitoPC - Clique para baixar o app gratuitoBlackBerry - Clique para baixar o app gratuitoWindows Phone - Clique para baixar o app gratuitoKobo - Conheça nossa linha de leitores digitais
This book gives students a new perspective on entrepreneurial venturing in an international context. By analyzing the dynamics in international companies, they will be armed with the skills they need to build successful strategies for entering new international markets.
Williams presents a framework built around four contexts for international venturing: headquarters-driven through internal capabilities; subsidiary-driven through peripheral capabilities; headquarters-driven through external capabilities; and subsidiary-driven though external capabilities. Through this, students gain insight into the conditions that enable venturing in different types of MNEs, the mechanisms by which MNEs pursue international opportunities, and the leadership and managerial challenges of developing entrepreneurial capabilities across borders. Following a definition and analysis of each context, the book synthesizes the outcomes in an integrative way, providing implications for strategic leaders in international firms as well as for researchers and students. These contexts are used to frame the literature and engage with eight topical cases, which are also published in full in the Appendix of the book.
With case studies from around the world that focus both on smaller and larger enterprises, Venturing in International Firms will give students of international entrepreneurship, corporate entrepreneurship and international business an edge when venturing internationally in the real world.
Detalhes do Produto
Subtítulo: CONTEXTS AND CASES IN A HIGH-TECH WORLD