Aguarde...
 

BUILDING A MARKET


de: R$ 201,38

por: 

R$ 144,99preço +cultura

em até 4x de R$ 36,25 sem juros no cartão, ver mais opções

Produto disponível no mesmo dia no aplicativo Kobo, após a confirmação  do pagamento!

Sinopse

Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, consumer magazines, a cable television network, and thousands of home improvement stores. Building a Market charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s—and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself.  Deeply insightful, Building a Market is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well.

Detalhes do Produto

    • Formato:  ePub
    • Origem:  IMPORTADO
    • Editora: UNIVERSITY OF CHICAG
    • Coleção:  Historical Studies of Urban America
    • Assunto: História
    • Idioma: INGLÊS
    • Ano de Edição: 2012
    • Ano:  2012
    • País de Produção: Canada
    • Código de Barras:  2000303999122
    • ISBN:  9780226317687

Avaliação dos Consumidores

ROLAR PARA O TOPO