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These two British companies did much to pioneer the chocolate industry, not just in the UK but throughout the world. Up until 1918 the two companies were quite separate competitors but Cadbury's growth earlier in the decade along with Rowntree's resurgence led to Cadbury's takeover of Fry. The early days and progress of the companies, both before and after merging, are charted here with many examples of early commercial documents, adverts and posters. The boom years between the wars and in the post-war period are covered, with iconic brands such as Fry's Dairy Cream, Cadbury's Dairy Milk, Crunchie and Creme Eggs described and depicted. This is a fascinating and unique book which will appeal to employees of Fry and Cadbury past and present, residents of Bournville and visitors to Cadbury World; or anyone interested in the history of chocolate, confectionery and the Quaker movement.