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This study examines the reasons why the North Vietnamese launched a general offensive during the Tet holiday of 1968. Based on events of the previous year, conditions did not appear favorable for the North Vietnamese to undertake such a massive and risky operation. Several reasons accounted for this decision; political pressure from Russia and China for a resolution to the war, military failure to achieve victory through the use of the dau tranh strategy of war, the increasing inability of the Vietnamese people-North and South-to provide economic and social support for the war, and impatience on the part of the North Vietnamese leaders. North Vietnam’s goal was to hasten the resolution of the war by a massive offensive and to quickly bring the United States and South Vietnam to the negotiating table. By prematurely launching this offensive, the North Vietnamese did not comply with the dau tranh model strategy of revolutionary war.