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How to Search Engine Optimization, the second book in this series provides valuable insight into search engine optimization (SEO) techniques that will help you tap into the vast FREE traffic offered by search engines by following some simple steps designed to help push your website up in the search rankings. SEO - Search Engine Optimization is the term given to obtaining traffic for your website from "organic" free listings in search engine result pages (SERPS). Google, Yahoo and Bing all show these pages when a user enters a search term or phrase into a search box located on one of these search engines. The key to search optimization, and tapping into this free traffic, is to get your website listed as high as possible in these search pages for keyword(s) related to your company or business. Internet Marketing Cheat Sheets is a series of Internet & Website Marketing books written by Adrian Andrews, aimed at the novice webmaster or entrepreneur seeking to earn an income from the internet.