Aguarde...
 

THE CRM HANDBOOK


    de: R$ 201,34

    por: 

    R$ 144,99preço +cultura

    em até 4x de R$ 36,25 sem juros no cartão, ver mais opções

    Produto disponível no mesmo dia no aplicativo Kobo, após a confirmação  do pagamento!

    Sinopse

    To compete in today's competitive marketplace, customer focus is no longer simply nice to have—it's a fundamental mandate. This book is a manager's best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management. It shows you: The various roles CRM plays in business, and why it's more important than ever The range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond The context of some of the popular CRM buzzwords The differences between CRM and business intelligence, and why they're symbiotic Why the customer-relationship failure rate is so high, and how to avoid becoming another CRM statistic Case studies of visionary companies who've done CRM the right way “

    Detalhes do Produto

      • Edição:  1
      • Ano de Edição: 2001
      • Ano:  2013
      • País de Produção: Canada
      • Código de Barras:  2000174196835
      • ISBN:  9780321629999

    Avaliação dos Consumidores

    ROLAR PARA O TOPO