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They were fed up with all of it. Now there were TV shows glorifying the ugly thing! Something had to be done, and as fortune would have it, they had the means. All members of the group were successful professionals who had known each other at Berkeley University, but they'd discovered that the endless pursuit of the almighty dollar that society dictated had left them feeling emotionally empty. And it was time to do something about it! Ben was a geneticist. Steve's boss, the CEO of a computer hardware company named Big 'N Hard, was far too greedy for anyone's good. Les was committed to a cleaner planet; Tracy was glad to go along, and Ashley had a great sense for organization--Ben and Les also found her exceedingly attractive--drop dead gorgeous! All the ingredients for an outlandish social experiment to stop greed were there! They set forth to silence the Greed Gene, and save humanity from its own excesses.