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The demand for personalised nutrition aimed at weight loss, wellness and healthy aging is increasing rapidly. In order for practitioners such as dietitians and nutritionists as well as wellness consultants and fitness experts to stay ahead of the trend, knowledge of genetics, genomics, ethics and business management is essential before incorporating this new science into clinical practice.Practical Nutrigenomics is the first and highly sought after book dedicated to nutrition practitioners who are interested in incorporating the new science into their clinical offering. The book is based on learnings and personal experience of the author which is applicable across the globe. This guide provides a practical, step-by step approach to setting up a service and outlines key issues and topics that need to be considered before embarking on this new venture.Topics covered in the book include:Why getting educated about Nutritional genomics is crucial for the futureWhere to get accreditedQuestions to ask a LabHow to market the new serviceObtaining ConsentLogistics to considerHow to market the service and future trends and opportunitiesOpportunities and trendsUsing creativity principles to create a unique serviceAbout the author:Mariette Abrahams is a registered Dietitian and nutrition business consultant with over 15 years experience within the clinical and medical nutrition industry. She holds a Masters in Business Administration (MBA), is a NuGO certified Nutrigenomics practitioner and currently a PhD student. She is a full member of both the British and American Dietetic Associations. She has a special interest in personalised nutrition, functional food and wellness. She provides Nutrition Business Consultancy services to companies in the Digital health, Biotechnology and Functional food industry and also runs a private practice.