Aguarde...
 

HEURISTICS AND BIASES

THE PSYCHOLOGY OF INTUITIVE JUDGMENT


    de: R$ 201,38

    por: 

    R$ 165,19preço +cultura

    em até 5x de R$ 33,04 sem juros no cartão, ver mais opções

    Produto disponível no mesmo dia no aplicativo Kobo, após a confirmação  do pagamento!

    Sinopse

    Is our case strong enough to go to trial? Will interest rates go up? Can I trust this person? Such questions - and the judgments required to answer them - are woven into the fabric of everyday experience. This book, first published in 2002, examines how people make such judgments. The study of human judgment was transformed in the 1970s, when Kahneman and Tversky introduced their 'heuristics and biases' approach and challenged the dominance of strictly rational models. Their work highlighted the reflexive mental operations used to make complex problems manageable and illuminated how the same processes can lead to both accurate and dangerously flawed judgments. The heuristics and biases framework generated a torrent of influential research in psychology - research that reverberated widely and affected scholarship in economics, law, medicine, management, and political science. This book compiles the most influential research in the heuristics and biases tradition since the initial collection of 1982 (by Kahneman, Slovic, and Tversky).

    Detalhes do Produto

      • Coordenador/Editor: GRIFFIN, DALE
      • Formato:  ePub
      • Subtítulo:  THE PSYCHOLOGY OF INTUITIVE JUDGMENT
      • Origem:  IMPORTADO
      • Editora: CAMBRIDGE UK
      • Assunto: Psicologia
      • Idioma: INGLÊS
      • Ano de Edição: 2002
      • Ano:  2015
      • País de Produção: United Kingdom
      • Código de Barras:  2000605355381
      • ISBN:  9781139636810

    Avaliação dos Consumidores

    ROLAR PARA O TOPO