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QUESTIONNAIRE RESEARCH

A PRACTICAL GUIDE


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Sinopse

• Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires. • Each chapter is structured around easy-to-follow guidelines. • Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students. • This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project. • Exercises at the end of each chapter allow students to practice their newly acquired skills. • Students learn that using questionnaires in research is both an art and a science—with principles that need to be followed for efficient, effective data collection. • Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students. • We’ve had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects.

Detalhes do Produto

    • Formato:  ePub
    • Subtítulo:  A PRACTICAL GUIDE
    • Origem:  IMPORTADO
    • Editora: KOBO EDITIONS
    • Assunto: Psicologia
    • Idioma: INGLÊS
    • Edição:  4
    • Ano de Edição: 2016
    • Ano:  2016
    • País de Produção: Canada
    • Código de Barras:  2001054473268
    • ISBN:  9781351968416

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