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ACCELERATING INNOVATION

IMPROVING THE PROCESS OF PRODUCT DEVELOPMENT


Produto Indisponível

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Sinopse

Top experts agree…Accelerating Innovation is essential ammunition for winning today's market wars! 'For those who want to make time an ally instead of an enemy, this book is an invaluable guide to the innovation process, systematically applying continuous-improvement techniques.' --John Young, President and CEO, Hewlett-Packard Company 'Marv Patterson has done a superb job of providing thought-provoking insight into one of the most significant issues facing corporate global competitors: the time it takes from idea to product realization and ultimate customer satisfication…he creates a point of view which truly makes us think, engineers and managers alike, about the product development process in a way that should truly make us all more competitive.' --George Fisher, Chairman and CEO, Motorola, Inc., and Chairman, U.S. Council on Competitiveness 'Both engineers and managers will find in Marvin Patterson's book, Accelerating Innovation, sound suggestions for improving their role in product development and, particularly, in accelerating innovation. This timely book is easily understandable by the non-technical reader, and can help make you a winner.' --Donald E. Petersen, Retired Chairman and CEO, Ford Motor Company '…a valuable primer for senior executives who seek faster and more effective new product development processes. This book is filled with useful templates and discussions that can help management identify and realize faster time to market.' --George Stalk, Jr., Co-Author of Competing Against Time, and Vice-President of The Boston Consulting Group, Inc. '…Marv Patterson's very extensive knowledge and experience of product development management shines through and adds a pragmatic flavor to the specifics of reducing the time to bring new products to market. The book adds a needed dimension to the current literature available on cycle time, addressing the areas where it is currently least effectively applied.' --Philip R. Thomas, Chairman and CEO, Thomas Group, Inc.

Detalhes do Produto

    • Ano:  1992
    • País de Produção: United States
    • Código de Barras:  9780471285465
    • ISBN:  0471285463
    • Encadernação:  CAPA DURA
    • Complemento:  NENHUM
    • Nº de Páginas:  159

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