Based on more than sixty years of research into the psychology of persuasion, 'Yes!' reveals fifty strategies that will make the listener more persuasive at work and in his personal life, too. Cowritten by Professor Robert Cialdini, 'Yes!' presents discoveries from the science of persuasion that the listener can apply to become a more effective persuader. The findings presented in 'Yes!' will steer the listener away from pitfalls while empowering him with wisdom. Whether the listener are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, 'Yes!' shows how making changes to his approach can have an effect on his persuasive powers.