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DISRUPTION

NEW APPROACH TO CREATIVITY IN ADVERTISING, A


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    Sinopse

    An innovative method of catching the attention of today's jaded consumerIn a media world glutted with advertising images, snagging the attention and dollars of consumers has never been more difficult. Disruption offers a strategy that breaks down creative barriers and has proven effective with a diverse range of clients. After scrutinizing the traditional approach from three perspectives--the consumer's, the client's, and the ad agency's--the method then shatters that convention entirely and shows how to build an entirely new vision from the ashes. Proven effective in the trenches of the ad world, Disruption offers a powerful strategy for dramatic improvement.Includes examples from well-known ad campaigns from around the world, including Oil of Olay, Apple Computers, Ikea, and Jell-o Offers an innovative concept that can be effective not only in advertising but in business in general The first book in the new Adweek seriesJEAN-MARIE DRU (Paris, France) is founder and the Chairman of BDDP Group, a global advertising agency with offices in 27 countries and annual billings of $1.5 billion. Prior to creating BDDP, Dru was Executive Creative Director at Saatchi & Saatchi and CEO of Young & Rubicam.

    Detalhes do Produto

      • Edição:  1
      • Ano:  1996
      • País de Produção: United States
      • Código de Barras:  9780471165651
      • ISBN:  0471165654
      • Encadernação:  CAPA DURA
      • Peso: 0.70 kg
      • Complemento:  NENHUM
      • Nº de Páginas:  256

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