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    This book examines the practice of strategic business planning, including its functions, methods, tools, and the way in which they are employed. It does so in a practical way through case studies, which help in demonstrating how to innovate in order to overcome obstacles and cover new and evolving challenges.The book is divided into six parts - part 1 focuses on the strategic plan, as master plan of the enterprise part 2 covers the management functions whose able execution makes the difference between success and failure- forecasting, planning, organizing, staffing, directing, and controlling part 3 demonstrates that modern accounting rules, promoted by IFRS and US GAAP, not only assist in strategic financial planning but also provide a solid basis for management supervision and control part 4 brings your attention the fact that costs matter. Strategic business plans that pay little or no attention to cost factors are doomed part 5 addresses the issues associated with strategic products and markets. These range from research and development to market research, product planning, the able management of marketing functions, and sales effectiveness part 6 concludes the book with an emphasis on mergers, acquisitions, and consolidations and the risks associated with an M&A policyChief executives, operating officers, treasurers, financial officers, budget directors, accountants, auditors, product planners, marketing directors, and management accounting specialists will find this book of practical examples helpful to their decisions and to their work. Provides strategic accounting principles as promoted by IFRS (International Financial Reporting Standards) board for financial planning and reporting. Covers the growing importance of cost control and its impact on profitability – as well as the risks associated with near-sighted management, skills obsolescence, and dubious deals. Shows why management must pay attention to products and markets (the principle of know your customer) along with an emphasis on mergers, acquisitions, and consolidations and the risks associated with an M&A policy.

    Detalhes do Produto

      • Ano:  2006
      • País de Produção: United States
      • Código de Barras:  9780750681322
      • ISBN:  0750681322
      • Encadernação:  CAPA DURA
      • Altura: 23.40 cm
      • Largura: 16.50 cm
      • Nº de Páginas:  632

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